E-ACCOUNTANTS TACKLE TWO FRUSTRATIONS

Abhai Rajguru, Rashesh Joshi and Ashish Dhanda originated from the Big Four, founded the UK’s first true e-accountancy and have rolled up their sleeves to challenge the SME accounting industry. Furious about the paper-based service quality and greed-driven sales techniques they built Alexander Rosse upon moral foundations. With business owners wanting accountancy efficiency to align with other sectors, this online business is giving the reputation of other accountants a run for their money, while exposing common charging techniques.

Alexander Rosse has challenged the overselling of services and inappropriate fees that have become ‘the norm’ in traditional accountancy, and the reluctance of accountants to bring the industry to the 21st century. The lifeblood of the modern business generation is automated business functionality, real-time decision-making, mobility and flexibility often through web access. However, there is a tendency for accountants to hide in the dark ages and assume that they can operate differently.

“Having an e-accountant is a new concept, so we created a ‘no risk’ solution. We have partnered Xero’s, highly automated, web-based accounting software, which rivals Sage. Customers can access their full accounting files 24/7, from anywhere and ask us questions out-of-hours which helps optimise their time management,” explained Abhai Rajguru, founder member and chairman of Alexander Rosse.

Many accountants do not tell business owners if they do not need a full service, but Alexander Rosse is blatantly honest and lets you decide. Offering the longest Xero software free trial available, and providing valuable information and advice online, gives directors plenty of time to use the software and refine your accountancy service around your business needs. If you like the software and you do need a full-service accountant, you can turn to Alexander Rosse as they are so confident they will provide a full refund if a client is unhappy.

The frustration for Alexander Rosse does not stop in the accountancy industry. Outraged by reports announcing an 11% fall in the amount of money given to UK charities in 2008/09 compared to 2007/08, they have announced that all of this year’s profits will go to charity. The sum of £250 will be given to a selection of charities for each new full-service client that they introduce.

Willing to tear up the rule book and rethink industry protocols has been a key focus for Alexander Rosse, who is trying to reinvent the industry so that it is driven by growth not greed. They are sharing the secrets of the symptoms of excessive sales and the associated charges on www.alexanderrosse.co.uk, where you can also try Xero software free of charge until 31st January 2010.

Abhai Rajguru